A few weeks ago I wrote about Marketwire’s ‘Social Media 2.0′ release and the outcome of that initial posting was a great thread that included Chris Heuer, Thom Brodeur and Dave Fleet who all presented varying perspectives on the social media release and Marketwire’s announcement.

Fast-forward a couple of weeks and Vocus, Inc. and the Society for New Communications Research are gearing up for a webinar that will explore the social media release.  The discussion will include Thom and Chris, as well as Brian Solis and Monika Maeckle from Business Wire.

We are going to be discussing a number of questions, including:

• What is the social media release (SMR) and who is it for?
• Is the SMR a replacement for a traditional press release or a supplement?
• What are some challenges faced with the SMR?
• What should be the role of newswires with regard to the SMR?
• What do you see down the road for the SMR?

I’m going to be moderating the webinar and am eagerly anticipating the flurry of ideas and opinions that are going to come from this expert panel.

To publicize the webinar and help familiarize those new to the SMR with its format, we have issued both a traditional press release as well as a social media release to announce the event.