I chatted with CT Moore from NVI Interactive Strategy at Pubcon a few months back about several topics including some of the things we’ve seen from Google News in the past year or so. Note to self: Remember to take off that ridiculously large event badge next time.
Business Wire “Super Charging” Press Releases
Business Wire recently announced the launch of “unique features that ‘super-charge’ press releases.” After spending several minutes trying to slice my way through marketing sludge (that included an actual reference to “global-mobile-social-measurable features”) I think I managed to distill the following: Increased mobile distribution – Business Wire will be distributing content via the mobile applications [...]
PressLift Review
File sharing company drop.io is currently working on a news release creation tool called PressLift. PRNewser’s Joe Ciarallo provided a good synopsis of PressLift this past week. Without taking a deep dive into the product, the key components seem to include: A basic CMS that will provide users with the ability to create a Web [...]
Review of Google’s Living Stories
Yesterday, the Google News team announced the beta launch of Living Stories, a platform that aims to provide a new way for users to consume news. The prototype blends Google technology with content from the Washington Post and New York Times. According to Josh Cohen, Senior Business Product Manager at Google News, “The idea behind [...]
SEO Value of a Press Release
Several weeks ago, Mihaela Lica from Everything PR presented a critical perspective on a news release we had issued in which she raised some good questions about the goals and target on a news release. Her posting prompted me to give her a call and there were two outcomes from that discussion. First, the discussion [...]
The Real SEO Value of News Releases
No matter how many times I hear it, I still cringe when I am asked this question by an Internet marketer who has heard that one of the best ways to build back links is by sending a news release through a distribution service like PRWeb. That is not to say that quality links should [...]
Chatting from Yahoo! Mail
Dear Yahoo!, I am a big fan… I think Yahoo! News is a fantastics news portal and am still a loyal Yahoo! Mail user. But you have to stop pushing the Yahoo! Mail integration with Windows Messenger every time I log-in to Yahoo! Mail. I don’t mind it appearing the first time but every [...]
Google News Search
Of the panels I sat through at the recent Search Engine Strategies (SES) conference in San Jose, the most relevant to the space in which I work was the panel on News Search. Although the panel is a consistent presence at the SES events, this particular panel had a Google representative, Maile Ohye, talk about [...]
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How Start-ups Should think about PR
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The “All New” PitchEngine
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Facebook’s approach to privacy in product releases (aka shoot first and ask questions later)
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Comcast – Continuing to Fail at Customer Support and Communication
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