PressLift Review

10 December 2009

File sharing company drop.io is currently working on a news release creation tool called PressLift.  PRNewser’s Joe Ciarallo provided a good synopsis of PressLift this past week. Without taking a deep dive into the product, the key components seem to include: A basic CMS that will provide users with the ability to create a Web [...]

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Posted in Industry News2 Comments

Review of Google’s Living Stories

10 December 2009

Yesterday, the Google News team announced the beta launch of Living Stories, a platform that aims to provide a new way for users to consume news.  The prototype blends Google technology with content from the Washington Post and New York Times. According to Josh Cohen, Senior Business Product Manager at Google News, “The idea behind [...]

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Posted in Industry News, Search Engines0 Comments

SEO Value of a Press Release

01 October 2009

Several weeks ago, Mihaela Lica from Everything PR presented a critical perspective on a news release we had issued in which she raised some good questions about the goals and target on a news release.  Her posting prompted me to give her a call and there were two outcomes from that discussion.  First, the discussion [...]

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Posted in Search Engines1 Comment

The Real SEO Value of News Releases

15 September 2009

No matter how many times I hear it, I still cringe when I am asked this question by an Internet marketer who has heard that one of the best ways to build back links is by sending a news release through a distribution service like PRWeb. That is not to say that quality links should [...]

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Posted in Search Engines1 Comment

Top Social Media Resources

24 August 2009

I get frequently asked about good social media resources so wanted to take a moment and post what I think are some of the top resources out there: Books Putting the Public back in Public Relations, Brian Solis & Deirdre Breakenridge (March 1, 2009) The New Rules of Marketing and PR, David M. Scott (November [...]

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Posted in Social Media0 Comments

Chatting from Yahoo! Mail

20 August 2009

Dear Yahoo!, I am a big fan… I think Yahoo! News is a fantastics news portal and am still a loyal Yahoo! Mail user. But you have to stop pushing the Yahoo! Mail integration with Windows Messenger every time I log-in to Yahoo! Mail.   I don’t mind it appearing the first time but every [...]

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Posted in Uncategorized0 Comments

Google News Search

19 August 2009

Of the panels I sat through at the recent Search Engine Strategies (SES) conference in San Jose, the most relevant to the space in which I work was the panel on News Search.  Although the panel is a consistent presence at the SES events, this particular panel had a Google representative, Maile Ohye, talk about [...]

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Posted in Online Distribution, Search Engines1 Comment

Interview on Social Media Portal

15 July 2009

I recently did an e-mail based Q&A with Social Media Portal, which focused primarily on my experiences working in product management to drive PRWeb.  Here is an excerpt: Social Media Portal (SMP): What is your full job title and role at PRWeb.com? Jiyan Wei (JW): I’m the Director of Product Management – I drive product [...]

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Posted in Online Distribution, Public Relations, Social Media0 Comments

Defining Online Distribution

01 June 2009

The concept of online distribution is a broad categorization that encompasses a variety of different models for getting information from one place to another.  Deconstructing the concept of online distribution is vital to picking an online distribution service that makes sense so here is a general overview of the different models of online distribution: Direct [...]

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Posted in Online Distribution0 Comments

Free Press Release Services

26 May 2009

I was recently browsing through Twitter when I stumbled upon a posting that took me aback – someone had posted an RFP to build a mirror of PRWeb for a budget of $300. It was comical in a sense but also interesting in that it served a hyperbolic function: it symbolized the process through which [...]

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Posted in Applications, Online Distribution3 Comments

About The Author

Jiyan is co-founder and CEO of BuildZoom.com. Any opinions or insights represented here are likely those of BuildZoom as well unless they are perceived negatively, in which case they are the sole domain of someone not affiliated with Jiyan nor BuildZoom.