Comments on: PR vs. Advertisers: Can’t We All Just Get Along? http://www.newinfluencer.com/pr-vs-advertisers-can%e2%80%99t-we-all-just-get-along/ A blog about social media, culture and technology Wed, 07 Jan 2009 18:34:33 +0000 http://wordpress.org/?v=2.5.1 By: Health blog http://www.newinfluencer.com/pr-vs-advertisers-can%e2%80%99t-we-all-just-get-along/#comment-7329 Health blog Sun, 09 Mar 2008 19:28:53 +0000 http://www.newinfluencer.com/?p=146#comment-7329 <strong>Gain back your health...</strong> Information on how to stop smoking... Gain back your health…

Information on how to stop smoking…

]]> By: Ether Breather http://www.newinfluencer.com/pr-vs-advertisers-can%e2%80%99t-we-all-just-get-along/#comment-6724 Ether Breather Mon, 19 Nov 2007 05:01:28 +0000 http://www.newinfluencer.com/?p=146#comment-6724 Karen, It is great to make your acquaintance and thank you for sharing the story that speaks to the need to use a multi-channel approach to PR that encompasses both traditional and new media. Jiyan Karen,

It is great to make your acquaintance and thank you for sharing the story that speaks to the need to use a multi-channel approach to PR that encompasses both traditional and new media.

Jiyan

]]> By: Karen Pierce Gonzalez http://www.newinfluencer.com/pr-vs-advertisers-can%e2%80%99t-we-all-just-get-along/#comment-6723 Karen Pierce Gonzalez Sun, 18 Nov 2007 16:39:13 +0000 http://www.newinfluencer.com/?p=146#comment-6723 Jiyan, Your thoughts here are very comprehensive and speak directly to the questions we all must address on some level if we are to find our way through the maze of possibilities that now exists. I agree wholeheartedly with your comments concerning the need for collaboration. No one avenue (advertising, pr, blogs, etc.) does it all! And, in fact, the choice of tools depends upon the desired outcome. For example, I recently handled the PR for a Northern California going green expo. The goal of community outreach was to reach those people (I call them "Mr. and Mrs. America") who were not already "green" but who were maybe curious about becoming at least somewhat "green". So I worked primarily with mainstream media outlets to deliver our message - inviting these people to come find out how they could "green" their homes and their lives one step at a time. Had our target audience been those who are already "green", I would have focused more upon social media outlets (environmenally oriented list serves, blogs, etc.) that "speak to the choir, so to speak. Now, it's true that Mr. and Mrs. America may have access to those same social media outlets but a majority of them still rely upon mainstream media for their information. As a former journalist, I relish securing news coverage for my clients and developing media sponsorships (where appropriate) for my clients. I also am excited by the vast possibilities that social media have to offer and look forward to learning more about the options that are available. Thanks again for your words of wisdom. Best, Karen Jiyan,
Your thoughts here are very comprehensive and speak directly to the questions we all must address on some level if we are to find our way through the maze of possibilities that now exists.
I agree wholeheartedly with your comments concerning the need for collaboration. No one avenue (advertising, pr, blogs, etc.) does it all!
And, in fact, the choice of tools depends upon the desired outcome. For example, I recently handled the PR for a Northern California going green expo. The goal of community outreach was to reach those people (I call them “Mr. and Mrs. America”) who were not already “green” but who were maybe curious about becoming at least somewhat “green”. So I worked primarily with mainstream media outlets to deliver our message - inviting these people to come find out how they could “green” their homes and their lives one step at a time. Had our target audience been those who are already “green”, I would have focused more upon social media outlets (environmenally oriented list serves, blogs, etc.) that “speak to the choir, so to speak.
Now, it’s true that Mr. and Mrs. America may have access to those same social media outlets but a majority of them still rely upon mainstream media for their information.

As a former journalist, I relish securing news coverage for my clients and developing media sponsorships (where appropriate) for my clients. I also am excited by the vast possibilities that social media have to offer and look forward to learning more about the options that are available.

Thanks again for your words of wisdom.

Best, Karen

]]>