File sharing company drop.io is currently working on a news release creation tool called PressLift. PRNewser’s Joe Ciarallo provided a good synopsis of PressLift this past week.
Without taking a deep dive into the product, the key components seem to include:
- A basic CMS that will provide users with the ability to create a Web hosted version of the release;
- Analytics to show how often it has been shared, tweeted, etc.
- No external distribution or syndication
Ciarallo quotes a drop.io rep. as saying “most companies not using cheaper wire services such as PRWeb and PitchEngine. . .have to use [wires like] PRNewswire. . .and this is a compliment to that.”
If the quote is accurately stated then I’m a bit perplexed by the drop.io perspective. If PRWeb and PitchEngine are being classified as “cheaper services,” then why would consumers “have to use” more expensive wire services?
Setting that confusion aside, why would PressLift be a compliment to traditional wire services when the traditional wire services already have their own Web-oriented products on the market like EON (Business Wire) and WebMax (PR Newswire). Furthermore, how is this product any different from PitchEngine besides the fact that it looks like a hacked WordPress template?
I think Drop.io is a good product and I’m sure PressLift is going to be leveraging many of the core platform technologies that Drop.io has. That’s a good thing. Furthermore, PressLift is still very much in pre-Alpha so I’m not going to jump to any conclusions yet but I definitely have some initial questions.
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