PressLift Review

File sharing company drop.io is currently working on a news release creation tool called PressLift.  PRNewser’s Joe Ciarallo provided a good synopsis of PressLift this past week.

Without taking a deep dive into the product, the key components seem to include:

  • A basic CMS that will provide users with the ability to create a Web hosted version of the release;
  • Analytics to show how often it has been shared, tweeted, etc.
  • No external distribution or syndication

Ciarallo quotes a drop.io rep. as saying “most companies not using cheaper wire services such as PRWeb and PitchEngine. . .have to use [wires like] PRNewswire. . .and this is a compliment to that.”

If the quote is accurately stated then I’m a bit perplexed by the drop.io perspective.  If PRWeb and PitchEngine are being classified as “cheaper services,” then why would consumers “have to use” more expensive wire services?

Setting that confusion aside, why would PressLift be a compliment to traditional wire services when the traditional wire services already have their own Web-oriented products on the market like EON (Business Wire) and WebMax (PR Newswire).  Furthermore, how is this product any different from PitchEngine besides the fact that it looks like a hacked WordPress template?

I think Drop.io is a good product and I’m sure PressLift is going to be leveraging many of the core platform technologies that Drop.io has.  That’s a good thing.  Furthermore, PressLift is still very much in pre-Alpha so I’m not going to jump to any conclusions yet but I definitely have some initial questions.

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2 Comments

  1. on December 11, 2009 #

    Hi Jiyan,
    I wondered much of the same. I think drop.io is a great product, perhaps it’s not doing as well as it should and they needed to diversify the portfolio a bit, I’m not really sure. However, as you know, there is far more to media relations than multimedia. Being “a compliment” to something that is much bigger than you is a tough road.

    I did have to laugh at the grouping of PitchEngine and PR Web, especially when they called them “small.” :)

    Best,
    Jason Kintzler
    Founder, PitchEngine

  2. Jiyan
    on December 11, 2009 #

    It is good to make your acquaintance, Jason. I have a feeling that they don’t quite have their messaging down yet and the PRNewser story may have hit before they were quite ready. It certainly seems like they have a talented product lead so I’m looking forward to seeing what they come up with.

    Looking forward to meeting you at a future conference.

    J