Several months ago I was perusing through my RSS feeds when I stumbled upon Shel Holtz’s blog about a short video that explained wikis in a fun and informative manner, produced by Seattle-based CommonCraft. I became excited when I saw the video because they managed to explain a commonly misunderstood information technology in a succinct and intuitive manner – an ongoing need with PRWeb. I passed the video on to some others in my department and it was so positively received we decided to contact CommonCraft and see if they would be willing to help us explain PRWeb.
Lee and Sachi turned out to be sharp, creative, and consummate professionals. They laid out a holistic methodology that might be proprietary so I’ll keep it a secret and simply state that it facilitated a tremendous manifestation of our core brand messaging into a short, compact video that tells a compelling and entertaining story.
Literally everyone who has watched the video has been entertained and left with a far more intuitive understanding of the benefits of using PRWeb. I wouldn’t be surprised to see the clients starting to queue up in front of CommonCraft’s door after this video is released, but I’m happy that we were the first and can say we knew Lee and Sachi before they were stars.
More Information:
Jiyan,
It’s been a pleasure to work with you and Vocus/PRWeb. It’s so nice to work with a company and to ask a question like “can we be a little wacky?” and have them say “yes!”. I think more companies need to loosen up and be ready to get there message across in unexpected ways. Cheers!
Lee,
Likewise – it has been a pleasure working with Common Craft. I think in both form and content you guys are real social media experts. It has been quite an experience.
Jiyan