We are currently sponsoring a study being conducted by the Society for New Communications Research (SNCR) exploring the ROI (return on investment) of online press releases. Here are some key facts associated with the study:
- The research team involves SNCR Fellows including Shel Holtz and Dr. Mihaela Vorvoreanu;
- The research methodology will be oriented around interviews, a survey, and a number of case studies;
- The underlying research question is about the changing role of public relations; and the blurring lines between public relations and marketing
Read the official SNCR press release and help us by taking a few minutes to fill out the survey.
