Our friends over at the Society for New Communications Research, have just released a new research report on changing patterns of influence through social media.  The report, which is sponsored by the Institute for Public Relations and Wieck Media, looked at case studies and strategies from companies such as the American Red Cross, Blendtec, The Coca-Cola Company, the Mayo Clinic, Quicken Loans and several other notable companies.

According to SNCR Research Fellow Paul Gillin, “New influencers are beginning to tear at the fabric of traditional marketing and communications, giving rise to a new approach characterized by conversation and community. PR and marketing communications professionals are responding with a mixture of excitement, fear, and fascination. They’re alarmed at the prospect of ceding control of their messages to a community of unknowns. Yet at the same time they’re excited about this new opportunity to speak directly with their constituents.”

• The full report is available for download on the SNCR Web site.
• Read the news announcement on PRWeb.