In a PRWeb news release issued July 21, Canada-based Social Media Group (SMG) announced they would be acquiring Livingston Communications, based here in DC. Actually, the release was joint-issued and read more like a merger announcement but I digress.
This news is a few days old but noteworthy because I believe the social media (SM) focused-services sector is a growth market and SMG and Livingston are two of the more prominent, sustainable businesses in this market.
It is clear in the positioning statement on Maggie Fox’s (CEO of SMG) blog that they are pitting themselves against the SM departments at larger PR agencies, a shrewd maneuver in my opinion:
Our clients have told us again and again that they want specialized expertise in this space, and we look forward to continuing to help companies in the Global 2000 understand how social media is transforming the way they do business, without having to shoehorn that experience into a traditional agency model.
I’ve met Maggie Fox on a number of occasions and have always been thoroughly impressed with her demeanor and grounded perspective on social media. I think one of the reasons SMG has managed to assemble such an impressive client portfolio is because Maggie knows how to communicate with executives and has a very acute perspective on how social media can integrate into broader marketing and public relations frameworks. I’ve also met Geoff (most recently he participated in a Vocus panel on blogger relations) several times and have found him to be a creative, strategic thinker. I haven’t read Now is Gone yet but it is on my short list (Geoff – I’d be happy to blog about your book if you send me a complimentary copy).
At any rate, I think their pairing is complimentary and should help SMG continue to grow it’s client list in North America.
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