The Role of Video in Politics

The AP has run a good story on the role of online video in the 2008 elections, including a list of some of the more prominent examples of online video that has both helped and hurt the candidates.  The article makes some pretty good points about the loss of control that accompanies online campaigns; the light-hearted aesthetic that accompanies successful online video; and the fact that after the initial content piece is published, it often is followed-up by a variety of spoofs and derivations.  The article seems particularly apropos given the recent release of Feature Video on PRWeb.  Online strategists in need of additional distribution channels for their video content, pay attention.