For the sake of transparency, I am a Vocus employee.

Now that is out of the way I can get down to writing about the launch of Vocus Spring ‘07.  The new release, which I’ve walked through, contains some really amazing upgrades and new features.  It is my plan to start using some of these features, particularly the analytics, to study what’s going on in the media and write about it in this Blog.  For the sake of this particular posting though, I’m going to focus on the social media offerings in Spring ‘07:

1. Vocus now monitors and analyzes blogs.
2. The contact database now contains profiles on top-line bloggers.
3. Vocus is launching a user-oriented online community where Vocus customers can share best practices, network, and engage with Vocus experts on a variety of topics.